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Shake and Sip: Unleashing the Trend of Premixed Cocktails
In a world where time seems to slip through our fingers like sand, convenience is often the name of the game. And when it comes to winding down after a long day or getting the party started, who wants to spend precious minutes measuring, shaking, and straining cocktails? Enter the trend that’s taking the beverage industry by storm: premixed cocktails. Gone are the days of playing bartender and meticulously crafting each drink. Now, all you need to do is grab a bottle, give it a shake, and sip away. But what exactly are premixed cocktails, and why are they gaining such popularity? Whether you’re a seasoned cocktail connoisseur or a novice in the world of mixology, these ready-to-serve libations provide a hassle-free way to enjoy your favourite drinks without sacrificing quality or taste. From classic cocktails like Old Fashioned and Negroni to creative blends like Elderflower Collins and Espresso Martini, there’s a premixed option for every palate. So, sit back, relax, and let’s dive into the captivating world of premixed cocktails, where convenience meets craftsmanship.
What Are Premixed Cocktails?
Premixed cocktails, also known as ready-to-drink (RTD) cocktails, are pre-batched alcoholic beverages that come in a bottle or can. These drinks are already mixed and balanced with the perfect combination of spirits, mixers, and flavours, eliminating the need for measuring and mixing ingredients. They are designed to be enjoyed straight from the bottle or poured over ice without any additional preparation.
Unlike traditional cocktails that require various ingredients and tools to create, premixed cocktails offer a convenient solution for those who want to enjoy a delicious drink without the hassle. They provide a quick and easy way to indulge in your favourite n libations without compromising on taste or quality.
One of the key advantages of premixed cocktails is their portability. Whether you’re heading to a picnic, a beach party, or simply enjoying a drink at home, these ready-to-serve beverages can be easily transported and enjoyed wherever you go. They eliminate the need for carrying multiple bottles of spirits, mixers, and garnishes, making them ideal for outdoor gatherings or when you’re on the move.
The Convenience Factor: Why Premixed Cocktails are Gaining Popularity
The convenience factor is one of the primary reasons why premixed cocktails have gained immense popularity in recent years. In today’s fast-paced world where time is precious, people are constantly seeking ways to simplify their lives and streamline their daily routines.
With premixed cocktails, there’s no need to spend time gathering ingredients, measuring quantities, or following complex recipes. All you have to do is grab a bottle from your refrigerator or liquor cabinet, give it a shake if required by instructions on the label (as some may settle over time), pour it into your glassware of choice, add ice if desired, and enjoy. It’s as simple as that.
Whether you’re hosting a party, going on a picnic, or simply unwinding after a long day, premixed cocktails offer a hassle-free solution that allows you to spend more time socializing and less time playing bartender. They are the perfect option for those who want to enjoy a well-crafted cocktail without the effort and expertise required to make one from scratch.
Exploring Premixed Cocktails
With a growing abundance of Premixed Cocktails, we thought we’d save you the time of finding your favourite and give you a list of the best premixed cocktails currently on the market.
1. Raspberry, Cucumber Gin LuvJus
This crisp and lightly sparkling gin soda is full of sweet raspberries and refreshing cucumber. With hints of lime and a dash of gin, it’s the perfect party aperitivo. At 90 calories per can you can endulge guilt free!
Don’t just take our word for it, take the Guild of Fine Food’s, who awarded this flavour a two star great taste award. This makes this drink the only hard seltzer, spritz AND canned cocktail to win a 2 star great taste award!
Pineapple, Mint & Vodka LuvJus
This crisp and lightly sparkling ‘Alcoholic Soda’ is full of tropical, sunny flavours. With hints of floral jasmine, cooling mint and a dash of vodka, it’s the perfect party aperitivo. Serve either chilled out of the can or in a glass with ice and a garnish.
Don’t just take our word for it, take the Guild of Fine Food’s, who awarded this flavour a one star great taste award.
3.Blood Orange, Pomegranate & Vodka LuvJus
This crisp and lightly sparkling ‘Craft-Pop’ is full of zesty blood orange and sweet pomegranate. With energising Korean ginseng, and a dash of vodka, it’s the perfect party aperitivo. Serve either chilled out of the can or in a glass with ice and a garnish.
The Times Newspaper gave this LuvJus a 5 star rating and credited it to be one of the top low alcohol cocktails.
4. Bloody Drinks
Claiming to be ‘Bloody perfect every time’, Bloody Drinks manages to recreate this complex cocktail near perfectly, saving the hassle and time of making a Bloody Mary yourself.
5. Vacay Margarita
Not only do they look good, they taste good. The range includes Margaritas, Palomas, Vodka Mules, Vodka Orange Sodas, Mojitos and a Tom Collins.
6. Moth Cocktails
Moth makes bar-quality cocktails in a can. These are no ordinary canned cocktailed— they’re timeless, full-strength classics, crafted with top-tier craft spirits. Ideal for any occasion: Premixed, as convenient as a can of beer, as ready to go as you are. No need to spend extravagantly on premium spirits.
Funkin Passion Fruit Martini
Conclusion: Embracing the Revolution of Premixed Cocktails
Premixed cocktails have revolutionized the way we enjoy our favourite libations. With their convenience, quality, and variety, they have become a go-to choice for those who want to savour a well-crafted cocktail without the hassle of mixing it themselves.
As the market for premixed cocktails continues to grow, we can expect to see more exciting flavours, innovative packaging, and customization options. Whether you’re hosting a party, going on a picnic, or simply unwinding after a long day, premixed cocktails offer a hassle-free way to enjoy a delicious drink without compromising on taste or quality.